Tag Archives | Coca-Cola

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Coca-Cola’s New Ad: Coming Together for Empty Calories

Coca-Cola launched a new commercial in the U.S. today called “Coming Together.” It’s a calculated communication to address declining sales for sugar-laden drinks, an attempt to change the message away from one of blame for the obesity crisis to one about being part of the solution. You can’t blame Coca-Cola for trying, given how soft […]

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ColaLife: Innovation to Reduce Child Mortality

Thinking inside the box. When he visited remote areas in Zambia in 1988, Simon Berry was struck by the fact that one in five children died before their 5th birthday. The second most often identifiable cause of death was diarrhea, an absolute shame, because it’s easy to treat with oral rehydration therapy. Simple treatments were usually […]

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